New ‘hall of fame’ PR launch for Spark…

A new internal communications and PR program is set to launch on behalf of Gateshead-based fulfilment and contact centre specialist, Spark Response. The campaign is centred around past winners in its Reward and Recognition incentives scheme and aims to revitalise the scheme internally whilst enhancing Spark’s image as a people-focused employer in the North East. A series of photos by Newcastle-based photographer Saša Savić have been taken specifically for the campaign adding consistency to Spark’s existing image-lead brand, which has utlised Saša’s images since the company’s brand re-fresh in 2007. The PR campaign will be supported by Velvet Communications. See creatives from the campaign here.