Project: megabus.com
Details:
Part of the Stagecoach Group, megabus.com is a leading provider of low cost inter city bus travel. The brand was created in 2003 and asdesignuk was approached in 2007 to create a suite of new marketing and advertising literature. This has been an ongoing requirement ever since. asdesignuk has enhanced the megabus.com brand and helped it to develop, with the introduction of several new illustrations in 2009 of the megabus mascot, Sid (or Chuck in the US and Canada) along with three new family members, Sadie, Sybil and Sam. The illustrations were commissioned and managed by asdesignuk, created by Illustrator Simon Howard.
asdesignuk also helped to launch megabusplus.com in 2009, including logo development, meeting the ongoing marketing and advertising needs of the new division alongside the main bus operation and also megatrain.com.
