Project: Stagecoach North East - TryItOnTheBus

Details:

Stagecoach North East approached asdeignuk to come up with a creative campaign that aims to get commuters to ditch their cars in favour of bus travel and all of the things they could be doing on the bus: learning a language, playing the stock market or catching some sleep. Try It On The Bus was launched in Newcastle in March 2010 and will roll out to other Stagecoach North East areas later in the summer.

As part of the creative campaign, asdesignuk comissioned a series of photographs by Newcastle-based Saša Savić.