Project: Stagecoach North East - YearOfTheBus

Details: The Stagecoach North East Year Of The Bus campaign aims to get people to ditch their cars and start using public transport. The campaign invites people to text BUS to 78866 to receive a Stagecoach North East bus guide for their area and be entered into a competition to win a trip to Vegas (closing date end of July 2011). The creative for the campaign was conceived along with Illustrator Simon Howard, with web and mobile elements developed by Steven Jones (Stomp The Web).