Hop on the bus to the salon… or to Vegas?
Our latest campaign for Stagecoach North East will see one lucky passenger win a trip for two to Las Vegas. The campaign also brings two ‘firsts’ to the North East division of Stagecoach UK Bus, as we enter the world of both TV advertising and SMS short code response marketing. TV ads will run in the Tyne Tees region of ITV1 this summer and viewers will be invited to TEXT BUS TO 78866 to win the glitzy trip and to receive a local travel guide to boot! Check out yearofthebus.com and the Year Of The Bus gallery.
New Irish Ferries launch for megabus.com…
Spring and Summer 2011 will see two significant new launches for megabus.com, the first of which being a London to Ireland Bus-to-Ferry Service. Press ads have started to appear, with online and outdoor campaigns to follow. Check out the campaign artwork in the megabus.com gallery.
Stagecoach 100 shuttle relaunches…
Here’s a sneak peek at the brand new livery design for Stagecoach North East’s 100 Metrocentre shuttle. The first of the re-branded vehicles are on the road now, with more to follow by the end of November. Stagecoach will celebrate the launch by giving away a £1,000 Metrocentre experience to one of its lucky 100 service passengers.
Teesside tries it on the bus…
My campaign for Stagecoach North East, Try It On The Bus had been rolled out to Teesside. Initially covering the two Newcastle depots, the campaign now covers the depot at Stockton, with press ads, posters and onboard messages promoting the website (tryitonthebus.com) and competition. See artwork for the campaign here.
Still time to enter the try it on the bus competition…
The asdesignuk campaign for Stagecoach North East aims to get people to ditch their cars in favour of public transport by giving ideas for innovative ways of making the most of their journeys. The main site www.tryitonthebus.com and mobile site www.tryitonthebusmobile.com/mobile are giving away four life-changing experiences. Enter today!
