Bargain bus is a sleeper hit…
From The Scottish Sun: BRITAIN’S first budget coach sleeper service starts this Friday. The nightly Megabus service will run both ways between London and Glasgow, offering 24 bunk-style berths. Megabus’s parent company Stagecoach said demand was growing for overnight bus journeys. The Sun’s NICK SHARPE stepped aboard for a special preview run of the service. Read more.
Spark newsletter goes digital…
Despatches, the twice-annual business newsletter for Spark Response, has been issued for the first time as an e-zine. A roundup of recent press releases was sent to a database of the company’s prospects, clients, and suppliers as well as to Spark’s management team. Samples of the Despatches newsletter can be seen in the Spark Marketing gallery.
New ‘hall of fame’ PR launch for Spark…
A new internal communications and PR program is set to launch on behalf of Gateshead-based fulfilment and contact centre specialist, Spark Response. The campaign is centred around past winners in its Reward and Recognition incentives scheme and aims to revitalise the scheme internally whilst enhancing Spark’s image as a people-focused employer in the North East. A series of photos by Newcastle-based photographer Saša Savić have been taken specifically for the campaign adding consistency to Spark’s existing image-lead brand, which has utlised Saša’s images since the company’s brand re-fresh in 2007. The PR campaign will be supported by Velvet Communications. See creatives from the campaign here.
